The Future Of Business – Everyone Will Be An Afilliate Of Something Pt. 2
The past few weeks I have spent considerable time looking forward, what does the business of the future look like? I’ve repeatedly told you it’s primarily two things, Social & Mobile. That would be the description equal to a hundred years ago, if I said Social & Mobile are the bricks & mortar of the future business, the mechanics if you will. But what will be happening within these two massive worlds, it simple really, commerce.
I wrote a year ago (August 11th, 2011) that everyone will be an affiliate of something, imagine that, you an Internet Marketer! The term congers up all kinds of emotions deep from within, but try to get past it, the world of commerce is going there at a rapid pace.
I’ve shared with you time and time again that OB3 Networks is connecting the world by putting up dishes in space that will provide Internet access to the third world countries, it’s being rolled out as we speak. Now add every smartphone developer going into a frenzy trying to beat everyone to the new marketplace. Once this endeavor is done, the other 3 Billion people will have Internet access, and soon they will have a smartphone loaded with things to buy, will it be your products & services? Imagine, over 5 Billion people on the Internet buying goods & services on a hand-held device!
So now the term Internet Marketer has a different ring to it, a smartphone ring. But there is a lot to learn about who they are and how to reach them, it’s called market research. Internet Markers of yesterday like to withhold some of the secrets, oh sure you can get the secrets for a price, but they almost always hold something back. It’s the nature of the business. All the power to them, but soon, the secrets will change, and you will won’t have to pay for some of them, it will be integrated into the new commerce landscape.
I challenge you to learn more about market research, in fact, start with your business, find out how the digital world sees your business, you will be shocked. What does Google think about you, have wondered what people use to search for your site, what keywords they use in that search. Do those keywords describe your business the way you want to be perceived? I thought this site would be one bring keywords like Futurist, foresight, building a better business and so on. I was wrong!
SEARCH
Try this quick exercise:
Open up Google in a browser, type Google keyword tool, click on the 1st or second link, the Adwords links.
Then, on the left hand side, uncheck Broad, and then check Exact.
In the second dialog box on the right, put your sites URL
Then hit SEARCH!
You will find below a list of keywords that people have been using to find your site, are they keywords that describe your site? You will be surprised that the keywords do not match how you feel about your site, or what you thought they should be. You will now be able to target your keywords better knowing what Google thinks about your site.
The Internet is a weird and yet predictable family member, your business will use the game changer on some level, you won’t be able to avoid it. You will find your business being drawn to the dark side called Affiliate Marketing, you will either sell your products through the many ad networks or you will sell someone’s products & services for a commission. There it is, we will all become commission sales people / businesses, from out office, from out patio, on our vacations, we will do business wherever we happen to be. This isn’t news, not NEW news, many have been doing this for years, we merely mocked them, looked down on them, we avoided them, we avoided the business model.
You can run but you can’t hide, this open & free business model will catchup to you, and you will find yourself trying to figure out how to adopt it. I truly believe this business model will be the most common one used in the future, once we get passed old ways of thinking, once we accept the truth…..the Industrial Age is DEAD!
I’m not advocating or putting down Internet Marketers, like most businesses, there are good people, and you will always here about the bad ones. It’s almost always people that are the problem, motive tends to speak louder than anything you can say. Affiliate Marketing is one major player in the business of the future, we won’t be able to rely on just revenue source here online, there’s too many people.
How do you feel about business going in this direction, how will your business leverage it? Eventually, you will be an Affiliate of something, it will become part of your DNA in every online business.
Related articles
- The Future Of Business – “Everyone” Is Not Your Customer! (owengreaves.com)
- The Future Of Business – Flick The Switch! (owengreaves.com)
The Future Of Business – The Missing Link
Recently I was speaking to a group of 35 business owners / entrepreneurs, I asked how many of them had a Blog, the answer was staggering. Only 4 had Blogs, it actually caused my knees to buckle, they chuckled, but there was no other way to describe that I was shocked. The weird thing was, they were hoping to learn more about Social Media! To me Social Media would second or 3rd on my list of things to learn or take care of, a website might be a portal, but a Blog is far better for developing a community around your business.
I rarely teach how to use Social Media, I show you how I use it, there is a difference. Social Networks can no longer be ignored, that’s where the people are, and they want to learn more about you. If you don’t have a place to send them to after you have started building a relationship with them on Twitter and FaceBook, you may have found the missing link.
You need a home base, that should be your Blog, your Blog should be a connector to your business, a vehicle to increase your conversion rates, a GPS for your business if you will. You could just have a Blog for your business, there’s good flexibility that way, WordPress makes your life easy from that perspective.
This Blog is dedicated to teaching you a new to think about business, how business is changing, how you should adopt the many new ways of talking to your customers, and so much more. If you’re not reading this Blog as a resource to help you, you’re probably going to find out to late, the tidal wave will have wiped you out. There is a huge tidal wave of change, a tidal wave of new consumers coming, don’t wait, start learning now.
Of the many things I help you with, check my Work With Me Page.
It could very well be, the missing link you’re looking for in your business, is not Social Media, it’s making sure you have a Blog!
If you need a Blog, you need WordPress, you need web-hosting, make one stop for all three, Billyhost.com
Flicking The Switch – People Don’t Want To Hear The Truth!
I recently spoke to a group of business owners, entrepreneurs, and something became as obvious as the nose on my face. Now I speak with a lot passion, very matter of factually, and sometimes I’m in your grill, I am as honest as I can be, I’m also extremely transparent. I put myself in front of the truck, willing to be hit by it.
I study the future of business, I spend much of my studying human behavior, and I’ve discovered, people don’t want to hear the truth. I’m generalizing of course, but denial is a powerful thing, if I just look the other way, it’s not there, and it’s not happening.
I’m pretty hard on business owners, and entrepreneurs, mostly because they think of themselves far too much. Again, I’m generalizing, not all of them do, but in general they do, in fact, we all do, it’s the wiring of human behavior.
Flicking the switch is not easy, admitting you don’t know, what you don’t know, takes great humility, and most of us are really bad at being humble. In order to have the fortitude to flick the switch, you will have to come to terms with humility, the humble have more friends, and tend to be more charismatic. You can’t be an authority on everything and build a 1,000 true fans, the fan base has to embrace you and your work to an extreme level. Authority & arrogance don’t attract fans, and they rarely build large communities and followings.
I have never spoken at an event and not offend at least one person, I almost always get under someone’s skin. I even warn everyone before I start, I will offend someone here today, I apologize in advance, but I only know how to speak the truth. The truth is based on my research, studying human behavior, and the natural gravities of human behavior. I don’t like the truth either, but it is what it is.
I am amazed the power fear has over biz owners and entrepreneurs. It’s real for them, typically, the worst thing that will happen to them, usually….you get to start over! You will never fully flick the switch unless you overcome the fear of failing along the way, you will always gravitate to making sure you don’t feel the pain of it. Hence, you get in the way of your business and the learning.
I too have the same problems most of you have, I to get in the way, sometimes I think I know something and learn quickly that I don’t. Sometimes, it’s embarrassing. I am not perfect, I don’t know everything, and frankly, would I want to….well maybe : ) I am figuring things out on the fly sometimes, sometimes I ask you the reader to provide input, I’m always assessing and researching, why? So I can relate the truth as accurately as possible to you, share what I find and what I see coming. I do it because I can’t not do it, it’s what I do, I want to help cure the blindness most business owners & entrepreneurs have, I want to be a resource that helps you win and make the living you would prefer to have. So I challenge you……
Learn to embrace the truth, learn to be willing to admit you don’t know, learn to be humble, and be willing to fail along the way. Flicking the switch is about a journey, not a destination. Are you ready yet?
Related articles
- The Future Of Business – Flick The Switch! (owengreaves.com)
- The Future Of Business – “Everyone” Is Not Your Customer! (owengreaves.com)
The Future Of Business – Flick The Switch!
Listen To This Post As A Podcast:
[powerpress]
If you could flick a switch to instantly change the way you think about business, would you flick it? What would stop you from flicking that switch? Is it fear, or are you admitting that you’re comfortable with how you see business, that you’re just fine with industrial age thinking and processes.
What is it about the shift(s) in consumers that is your biggest struggle? Chances are, the problem isn’t the consumer, it’s you. Imagine flicking that switch, then instantly you would have a different view of your business, and the consumers you’re trying attract. Flicking the switch is not that easy, it means unlearning much of what you know about business in the future. If it was easy, we would all have prosperous businesses and no need for acquiring new clients and customers. Even that doesn’t sound realistic does it?
There is this underlying emotion or thinking with business owners, they start a business thinking there is an end, a final destination, they make a pile of money and then kick back. Nice idea but, really? This thinking comes from the starting we have been taught, we start with the goal of finishing. The truth is, starting a business, building a business, is a journey, a journey filled with challenges to solve along the way, it’s never ending. These journey’s were never meant to go smoothly, they change shape, they shift, and slowly create an identity, hopefully, a trustworthy brand.
So how do you flick the switch? You just decide to. You start by educating yourself on the future of business, you attend seminars and workshops, and you change your networking habits. If you flick the switch, you’ll find you’re more often alone, this group of people are spread all over the world, sometimes hard to find, and most are not in your area.
Flicking the switch also means you will be going against the masses, old practices, you’ll be embracing new ways of building your business, new ways of marketing, and new ways of communicating with your clientele. A complete paradigm shift, are you will to pay the price? I’ve dedicated my life to helping business owners flick the switch, many flick the switch, but rarely have the fortitude to stay the course. Old habits are hard to break, and the comfort zone is more powerful than you think.
Flicking the switch will turn you into an early adopter, see your business in a new exciting way, and you will have a better understanding of the paradigm shift the rest of the world will have to make, do you have the courage?
If you’re a business owner or entrepreneur, I challenge you to journey with me, flick the switch, and journey into the future of business. Attend one of my Future Of Business Workshops, read this blog, and listen to my soon to be coming podcasts, start the educating now. Start teaching others to flick the switch! Go ahead, the switch is on the back of your head : )
Listen To This Post As A Podcast:
[powerpress]
Related articles
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- The Future Of Business – “Everyone” Is Not Your Customer! (owengreaves.com)
- The Future Of Business Seminar – Abbotsford (owengreaves.com)
The Future Of Business Seminar – Abbotsford
Today there are millions of GURUS & EXPERTS out there, they tend to set fear into those who don’t understand what’s going on, and if you don’t do what they say, you’ll be out of business soon.
Firstly, it’s not true. Secondly, they don’t fully understand the impact of what they say.
Most business owners hear these GURUS & EXPERTS and still don’t understand one main thing. Why!
The Future Of Business Seminar, Nov 26th in Abbotsford. For information on this seminar, and how to register, just navigate to the following website, you’ll be fore warned and fully armed for the Future Of Business!
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- The Future Of Business – “Everyone” Is Not Your Customer! (owengreaves.com)
