You frequently hear of people doing the most generous things in your community, and you can’t help wondering why it doesn’t happen more often. I think it does but we don’t hear about most of them, we hear about the high profile stuff, the things that glorify individuals or an organization. In general people think you have to be a Christian or a Missionary to do acts of kindness, you couldn’t be more wrong! I can say this because I am a Christian, but I wasn’t one for 34 years and I can tell you I have seen many great people and not so great people do things that wow you.
You’ve heard on the news of people saving lives, street people jumping into rivers to save people, those heroic people. What about, well, you and me? Just everyday folks who get up in the morning, go to work and then come home and rest up to do it all over again. These individuals are caring loving people to, they may show it in many various ways but it’s in each one of us.
Our church, or should I say some everyday people held an Oil Change for Single Mother’s behind the 7-11 store at our Church location and we had some wonderful stories come from that experience. You don’t need to be part of an organization to pull these things off, even our own neighborhood holds a BBQ in the cul-de-sac around the corner from my house each summer. We get together, get to know one another and help each other when in need.It’s about people, it’s about building relationships, it’s about making a difference in the lives around you. You’ve seen it here and you’ve seen me post in Twitter and other various Social Media Networks. How Many People Are Better Off Because You Lived?
There are many of us who are trying to translate our offline activities and bringing them here to Social Media circles, raising money for various events and organizations, building one another up and help each other. It appears it’s easier to do it online than in real life, why? Why don’t have to get up off the chair, it’s easier, less work and effort. Does that means it’s any less valuable? Less effective? Is it shallow? Does it say, I really don’t care enough to go be with you?
So I leave you with a question and I hope you will share your thoughts here with us and those who read this Blog.
Does doing Random Acts of Kindness hold the same weight and importance in Social Media Networks?
I’ve been around the NET a while and I find myself gravitating to a chosen few time and time again, I like you tend to go back to places I find useful. I spend at least 6 – 8 hours of my day online, probably more, and I just love connecting with people, having great debates on topics I’m passionate about, if you’re like me, you tend to mix it up with those who are just as passionate.
I like to surround myself with quality people, online as well, and I have no idea if these folks respect me but I thought I would share some of my favorite online ROCKSTAR’S with you, here are a few people you should connect with and follow to enhance your time on the NET:
1.) Olivier Blanchard – Olivier is very smart and has a sense of humor that knocks you on your butt, he is the go to guy when you want the best advice on Social Media ROI. What I love most about Olivier, his willingness to help others and he has the most unique point of view that makes you have those Ah-Ha moments. I have come to admire Olivier for his heart, but he’ll deny it if you ask him about his soft side 🙂 Oh, and watch-out for Chico!
2.) Trey Pennington – A true professional, you will enjoy his interviews with leaders of Social Media and Marketing. Most of all, he’s a great guy who loves to help others. He’s an encourager and a supporter, those are qualities that I admire & respect. He hangs his hat on Blog Talk Radio where he broadcasts his powerful interviews, follow him and his show.
3.) Kris Colvin – One word comes to mind when I think of Kris, ALIVE! Every time I have an exchange with her, I think, the force is strong with this one. Kris is a sensitive, loving, caring person, I have never met her in person but that’s what I get from her when we chat online. Did I mention she specializes in Design, visit her site and be sure to use Twitterface.com while your at it. I should mention she & Olivier are Nutella addicts.
4.) Chris Penner – Chris is local to me here in Abbotsford, B.C., Canada. We met online via Twitter, I invited him for coffee and the rest is now history, he comes to every TweetUp I hold at the Bat Cave. Chris is an avid Water Ski Freak, it’s his passion for sure because he can go on for hours on the topic and never get tired of it. Chris is also in Real Estate, he is doing some very interesting things that will put him at the top of his game soon.
5.) Louis Gray & Mike Fruchter – I was pleasantly surprised to find one day that me & my Blog were recognized by these two notables this past summer. Louis listed my Blog as one of the Top 5 Blogs Under The Radar, Louis is in Silicon Valley and works for an unnamed company in Silicon Valley. Mike was kind enough to list me as one of the Top 10 People To Follow on FriendFeed, Mike is with Pierson Grant Public Relations in Florida. I am forever grateful, be sure to keep an eye on them as well.
6.) Chris Brogan – Chris is everyone’s Rock Star it seems, recently I’ve found myself going back to his Blog regularly, and I have quoted him often, plus, enjoyed his book Trust Agents so much I am promoting it on my Blog. Get your copy and make Chris rise to the top of the best seller charts. Chris was kind enough to participate on an older post called Your Best Social Media Tips. I still haven’t found the right words to describe him so I’ll just say you need to invest some time in his Blog.
7.) Scott Stratten – A fellow Canadian, I love his boldness and directness when he speaks, if you want it candy coated he’s not your man. His company name is frankly brilliant, Un-Marketing, don’t you love it? His slogan – Stop Marketing and Start Engaging! With a mantra like that you can’t help but like him, be sure to follow him on Twitter he’s a riot.
8.) Robert Scoble – If you haven’t heard of him, you must be living under a rock! He is very popular online and was raised in Silicon Valley, well connected and has a very interesting point of view when it comes to everything technology. I have tried more software I would have never heard of since following, interacting and chatting with Robert, he’s in the know in the land of Silicon. A very likable man but I’m not sure why he like’s Mike Arrington 🙂
9.) Mack Collier – He holds the #blogchat, a very active person when it comes to discussing Social Media & Blogging, just to name a few. Mack is clever and is know as a thinking man, always deep in thought and asks very poignant questions all the time. Another great person for profound, timely information, visit his site and follow him around for awhile on Twitter. A very engaging fellow.
10.) Ken Peters, Ronda Payne, Marty McPadden, Bill Mitchell, Rob Cairns, John Lusher, Sharon Hayes, Lisa Johnson, (Twitter Links) and so many more, these are the people I spend time with here online. Forgive me for not listing everyone but I think you’re getting the idea, it’s about relationships and engagement. You can’t possibly manage thousands of relationships in these Social Media Networks, but you can over time. I so appreciate everyone of you that thinks enough of me to spend time chatting, debating things that matter, and to just hang out shooting the breeze.
These are just few people I consider Rock Stars in my online world, people I learn from, have fun with and truly value their friendship. I thank you and hope that I can be of service to all those that visit me here on my Blog.
This past weekend I asked the question on Twitter & FriendFeed, What’s Your Best Social Media Tip? Now it was the Labour Day Long Weekend so I didn’t expect to be deluged with responses, I was wrong, there are too many to list so I’ll share just a few with you. Most have the same thought process. What I found through this request for input, is that there’s lot’s of smart people out there that like to help and share.
I promised that I would give those I posted here Credit and a link to their website if they had one. So here is the list, I hope you find helpful and I hope it is an affirmation of what you may have already felt and thought.
What’s your best Social Media TIP?
5.) Be yourself, engage in interactive conversation, don’t be a bot — Twitter — @critter_TV Website: Unable to Confirm
9.) Make a plan and work the plan. Pay close attention to your time; don’t spend too much. Use a tool like
http://www.facebook.com/l/;www.Posterous.com to achieve time efficiencies.” — Twitter — @RickShatto Website: http://rshatto.wordpress.com/
11.) “Integrate. Offer your help even if no one replies or takes you up on it and integrate the people who would benefit from
connecting.” — Twitter — @RondaPayne Website: http://renovatorswife.wordpress.com/
If you have a tip, leave it in the comments so all can see your wisdom.
It appears that Social Media is still in its early stages when it comes to the small to medium business circles, some haven’t heard of it or even know what it means.
This past week was filled with engagement and affirmation, discovering I truly do find value in these Social Media Networks, which means the time, I spend here and on Twitter, FriendFeed and the like, is not a complete waste of time. If you are like me, you like to surround yourself with sharp, smart, like-minded people. I love collaboration and bouncing ideas and concepts around, especially with those I consider smarter and more creative than myself, it makes waking up fun. For years I chased the Brass Ring climbing the corporate ladder, only to find I was not only unfulfilled, I was missing the opportunity to do the very thing I was supposed to do. My destiny is to help others, I have the gift of helps, I may not relate to everyone but I will relate to some. We all have the same problem of relating to others, we will relate to a certain few but not everyone. The very core of Social Media is relating and building relationships.
One of the many things I have learned this past year is, that Social Media is here and it’s changing how we do business and reshaping how we relate to clients, consumers and customers. I’ve also had to the deal with the lack of understanding business owners have of Social Media, they just don’t get what it can do for them yet. That’s yet, but they will. The early adopters are always looking for the next thing and start the trending. Here in Canada we are slow to jump on things but we do catchup at some point, there are a few of us paying attention and help start the trend so we can inform and teach those interested. Those early adopters who do feel alone do so for sometime until the enough hoopla and fan fair happens and then we are recognized as the authorities on the topic.
I was chatting on Twitter with a couple of people that (@thebrandbuilder & @treypennington, @johnlusher) I would call friends and I would even be so bold to say we are like-minded, we were scratching our heads wondering why some get Social Media & others don’t. What is it about businesses and marketing departments are trying to push a square peg into round hole? They keep trying to make traditional metrics and thinking work with Social Media and yet, still can’t figure out the ROI. I shared about a conversation I had with a local business and that’s when Olivier got wound up, @thebrandbuilder said, “Do they at least understand R.O.I. and Social Media separately? As individual topics?”. He also said, “If Marketing Departments learned this stuff, they wouldn’t have to work so hard to prove their value”. Trey, the calming voice said, “Must be patient with them”.
There are a few examples of businesses making good use of Social Media but they are merely scratching the surface, these leaders are the R & D departments for many businesses learning the ropes. The problem is, how can you tell who get’s it and who doesn’t. Who should you consult with and who can you trust. Hopefully, you will follow me and my friends as we share not only the differences but maybe even direct you to the right people.
After this chat I asked if they would participate in this article, if they had the time, afterall it is the long Labour Day Weekend 🙂 I’ll thank Trey and John here as they have provided some perspective for you to digest.
You don’t have to be a “guru” or “expert” to realize that the world of marketing has changed. Social Media is opening connection and communication directly between companies and the individuals within their marketplaces. What hasn’t changed is the prevailing corporate attitude toward social media. Instead of embracing social media and experimenting with new ways of engaging their customers, organizations from the US Marines to the Southeastern Conference to ESPN have attempted to ban, block, hinder, or restrict social media.
Their actions are reminiscent of one going through the stages of grief. Those who try to block social media at work are in the denial and isolation phase, pretending that social media is either a plague or childs’ play. When their efforts to isolate themselves from social media fall apart, they move to anger. This is the phase mainstream media is today. You’ll see their anger when they write stories about the “cursing old man” who is now a huge celebrity on Twitter, even though he only had 28 tweets at the time of the article. The same article also gave the lowest estimate of Twitter users (six million) I’ve seen in a very long time.
(source for “cursing old man,” he now has a book deal! As of today his Twitter account @shitmydadsays only has 30 tweets).
At the moment, I can’t think of a good example of the bargaining phase, but I’m sure we’ll see it soon. It’ll probably look something like a corporate civil war with marketing and public relations silos publicly questioning why their company had to add a whole new silo for the social media kids.
Once they realize social media is here to stay, actually, when they realize social media will move from the tail wagging the dog to being the big dog, they’ll write articles and give keynotes about the “glory days of marketing” or the “glory days of real public relations.”
Sadly, by the time those within the corporation get to the acceptance phase, what they’ll have to accept is working for a boss who is considerably younger than them. The big bosses (all those famous C- level folks) will have to accept that their most profitable market segments are now being happily serviced by young upstarts who “got” social media back in the late 2000s (like IBM and Digital realized in the early 1990s when they saw what folks like Apple and Sun and thousands of other “kids” were doing to them).
Or, corporations can take a crash course in grief now, and get it over with.
Communication tools are changing at an amazing pace and most businesses aren’t sure what to do or how to get involved. Social Media is a prime example of this situation and the Social Media Fog, in my opinion, is the uncertainty that businesses face when they try to figure out what they should be doing as it relates to these newer tools. Unfortunately, the majority of businesses in the SMB category, are not doing anything. SMB owners are so involved in the day-to-day running of their business, that they do not focus on planning for their business or marketing their business. Typically they use the old and tried but not true methods of marketing their businesses; phone books, television, radio, newspaper, print, etc., without realizing that their customers and most consumers do not use those tools to find businesses.
Social Media is the closest thing to word of mouth marketing for a business and should be evaluated as part of every businesses marketing plan. Does that mean that every business should use it? I don’t know; that question has to be answered as part of their overall business plan and marketing strategy for each individual business. I do know this, the demographics of people (i.e. consumers) using social media tools is more in the 40-45+ range than the 20+ range.
These people are the ones that have the money to spend and will consistently search for businesses and products online.
If businesses do not cut through the Social Media fog and evaluate these tools now; they will play catch up when they are forced to do so later.
This article is does not cover the ROI question but I’ll leave that to Olivier Blanchard @thebranderbuilder as he is the master on the topic as of this writing. Be sure to visit the website’s of these fine people, I’ll list them for you here and you can find the links on my Blog down on the right sidebar. Also, if you know others you trust on this topic please feel free to let me know so I can list them here.
1.) Trey Pennington – http://www.treypennington.com
2.) John Lusher – http://www.johnlusher.com
3.) Olivier Blanchard – http://thebrandbuilder.wordpress.com
As with most things in life, when they become popular everyone jumps on the wagon, it’s human nature, jumping on the wagon doesn’t mean you have a good understanding of what you are involved in, but being involved gives you a chance. As more and more considered experts are found out, the confusion will continue but those who can truly help business owners implement and maximize Social Media will give it the credibility it richly deserves.
Keep in mind, it’s just another tool in your marketing tool box, it’s not as complicated as it appears but there are some new tricks to learn before you jump in and embarrass you and your business. The other issue is, organizations having to hire someone to handle Community Manager and Communication roles, they think tradition job descriptions represent Social Media accurately. They don’t. Again reflecting their understanding of how Social Media Network environments communicate and function. This is due to old management thinking, they are doing what they have been taught and conditioned to believe, therefore, thinking they are doing the right things right fails them. Hopefully they will recognize they don’t understand it and will bring someone in who will help lift the Social Media Fog. If they do that, The Social Media Fog Will Lift.
I’ve been watching the traffic for my Blog increase at an astounding rate over the past few months, and it happened in a very subtle way. I want to share what I did with you because I want you to succeed in driving traffic, which I hope, will allow you to make money through your Blog too. I make no promises as your results will most likely be different than mine, why, because you are not me.You will use the following eight ways in the way that only you can use them, because, you think differently than I do. I don’t use all Eight Ways so that should give you hope. Let’s get started and see if I can get you to think like me.
Internet. Business. Profit. To fully integrate these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic. My site is no different. So, we all know that in the core of it all next to the LIST (but that’s another report), traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken care of, it’s time to generate traffic.
If you already have a site and you think you’re not getting enough traffic that you’re supposed to be getting, then its time to consider your options. If you are contending in these very competitive businesses, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.
Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been before you opened the doors to your site.
Some of these hot tips require an investment so be sure to read the fine print before committing to any pay for services. So, to help you out in generating more traffic for your site, here are eight ways to increase your traffic.
8 Ways To Increase Your Traffic
1.) Invest in good advertising with search engines
Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic. You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site’s feature these advertising system and many have signed on to reap the benefits.
2.) Exchange or Trade Links with other sites
With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.
3.) Use Viral Marketing
Viral marketing allows you to spread the word about your company and product without any costs, if there is, low costs only. This is a marketing method that can be quite productive; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people. Youtube is the mainstream delivery of video content these days. There are others but YouTube is #1 as of this writing. Online Web Radio & Television has come into mainstream as well.
4.) Search and use proper keywords or keyword phrases for your sites content
Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.
5.) Write Articles that can lead traffic to your site
Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link. You can also outsource your article writing if you don’t have time or feel your not creative enough.I recommend you use article services but the best is building relationships with other high traffic sites that will link back to your articles on your site.
6.) Join forums and form online communities
Capture a market and show your expertise and credibility. When you’ve found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.
7.) Offer Newsletters.
If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.
8.) Social Media Networks
Twitter, Facebook and FriendFeed, you can also create your own Social Media Network but that’s another article. I’ve been writing about some of these networks on my Blog so be sure to visit. http://blog.owengreaves.com
I’m personally sold on Social Media Networks and I use Twitter as my primary network and be sure to follow me @owengreaves . Also read my article on how to get 1,000 followers in 10 days. Ten Days To A Thousand, I actually got 1,400 followers in 14 days but your results may vary depending on how much time you have to invest in developing your network. There are others who who got more in shorter spans of time but that’s not the point. Oh and these Networks I mentioned are FREE!