Dare I be so bold to say it, Social Media is not a business model.
I struggle with the resistance of business owners still today, hanging onto old ways of doing things, trying be in control, running around in circles trying to keep up, business has changed / is changing to where you must deliver your product or service to your customers, if you don’t, they’ll click and be gone. It wasn’t long ago when you had to go to the store, we used film for pictures, we no longer need a land-line, and kept current reading newspapers, now we just have to make a few clicks on a mobile device!
Customers are taking away the business owners power, they are choosing how and when, and how much they’ll pay. This has very little to do with Social Media, it does have everything to do with how business really is, and eventually you will either embrace it, or continue to resist it…either way, you’ll have to change how think about your customers, and how you run your business. Sure there will always be certain types of business that need manual labour, but many of those jobs, as much as you don’t want to believe it, will be lost to automation, this technological change will be devastating to the families relying on those jobs.
This has very little to do with Social Media, it does however, have everything to do with The Open & Free Business Model!
Social Media is NOT a business model, you don’t plug your business into Social Media, you plug Social Media INTO your business.
It’s simple really, but most of us miss it.
1.) When the idea arrives, you serve the idea.
In order to see it thru, you must be committed to the idea, you serve the idea until it is satisfied. The idea might not be what you had hoped for, but you still must serve it until it’s the best it can be.
2.) You have to feel compelled to tell someone about your idea before you go to bed. That’s how good your idea has to be.
If the idea is the best, and it will work, if it’s a good as you truly believe it is, then you must tell someone…if it’s that good, you won’t be able to help yourself, you’ll be desperately trying to tell someone before you turn in for the day.
Remember back in 1994 when the big boom happened, and then the big bust! A funny thing has been happening lately, and it appears to be picking up speed, especially in the main stream. Now this may seem like old news, or you might even think, well DUH! I wrote a long while back I wrote a 2 part article that, everyone will eventually be an affiliate marketer of something, and part 2 is here – the future of business is an online business, and it’s easier than ever for anyone with a laptop and an Internet connection to beat the big guys. If you haven’t considered starting an online business, ask yourself one thing, how long will you be working at your current job (if not self-employed), even if you are forced into retirement, you’re probably going to need to continue generating revenue somehow.
Let’s say you’re 50 an older, what will you do if you suddenly find yourself out of work? This isn’t fear mongering, it’s real, and it’s becoming more and more common each passing day, are you prepared, is it even on your radar.
This morning I received an email from a firm pimping a series of eCommerce Tutorials to build an online store, this is the list in the email:
– Build a product catalog
– Create a shopping cart
– Manage product options
– Add checkout
– Learn about payments
– Compare gateways
– Learn about shipping
– Learn about hosting
Anyway, you get the idea. I would suggest these are not the items most people want to know how to do when just getting started, at least they shouldn’t be. Mostly because, and I’m generalizing so don’t get all out joint. Most people struggle more with what business to start, and want some kind of assurance the thing will make money and succeed. But those topics may help you, they aren’t the place to start in my humble opinion.
I like to do my grocery shopping early in the day, like 6AM early…not because I like mornings, but I like it when the store is dead slow : ) I happen to go down the magazine isle, I noticed a rag with big bold letters, and it said,”Step By Step – How To Setup An Online Business 2014″, this is a mainstream well know magazine to boot! Yes I opened it up and started to review it. Now, considering that I make my living online, I’m often curious about how mainstream views this Internet online business thingy, and I was also curious about what they were teaching. I don’t have the time and frankly I’m not convinced you sit here and read it all if I wrote it, but let’s just cover some points anyway.
The magazine broke it down into four areas, Planning, Building, Selling, and Marketing. I’m not going to go into details, there’s just far too many topics to cover for a blog post.
The Planning sub-section heading was, Start The Right Business and had 13 sub-topics from going into business to finding money. I have to admit I was surprised how much they covered, and how much I actually have used over the years teaching clients and in my workshops. One area that caught my attention was called, “Why An Internet Business”. You probably have your own reason’s but, the biggest reason is, you can reach billions of buyers from your bedroom, or wherever you want to work from.
This also had 13 sub-sections from finding a home for your business to creating an app for your business, the main heading was titled, “Create The Right Website”. This section was mostly about the technical stuff, should you use WordPress, where to host your site, good web design, registering domain names, getting your site written, video & sound, and creating an app for mobile devices.
Maximise Your Sales is the main Title for some 14 sub-sections. How to set up on eBay to making money from your own Amazon shop.
The sub Title, “Find New Customers”, I’ll admit everyone wants to know the answer, but most don’t want to do the work. This topic has 24 sub-sections, I told you there was lots of work, from an introduction to marketing to making your business thrive.
The reason I mention these two situations is because a new NORMAL has revealed itself, the second industrial age is now real, the second industrial age is you doing business online, we’re talking about it more, it’s being written about in almost all the mainstream magazines, and it has been taught online forever, the business landscape has changed! For years you have seen magazines convincing you to go into business for yourself (Bricks & Mortar), today, it’s about going into business for yourself online (Clicks & Pages). Where are you in this journey? If you need more information, the first thing to do is, sign-up for my Future Of Business updates on the right side bar, then take some time to read my blog, I’ve shared about this and much more.
Remember, the future of business is online!
For years I’ve shared with you about where business is going, and how it is changing, I’ve tried to plant idea’s into your noggin, with the hopes of giving you some insight, or….foresight of what’s to come, and what to do about it. Everything is changing so fast it’s hard to keep up, and yet, so many are doing what they’ve always done, and many don’t understand why business is still changing. We want things static, we want things in their place, we love our comfort zone, I think that’s how the theory of Pavlov’s dog came to be. With that in mind, a short story.
There was a man who owned a dog, the dog always sat on the porch, and it howled constantly. The neighbor complained about the constant howling and barking, the owner said, the dog howls because it’s laying on a nail. The neighbor says, “why doesn’t get off the nail, go lay down somewhere else?”. The dog owner says,”I guess it doesn’t hurt enough”.
Today the business owners are the dogs sitting on nails, they want to get off the nail, but they are afraid because they know they aren’t really in charge. They believe if they get of the nail (change) they’ll lose business, worse yet, they’ll have to close the business. This belief isn’t really true, but it’s a real emotion. So who’s in charge?
The answer to the question of, who’s in charge is simple, it should be obvious. It’s your customers.
The future of business, and the future of your business will always have the same boss, those who come to your business, visit your site, and buy your product or service. You, were never in charge, you merely ran the business, and provided what customers wanted. When you change the way you think, stop worrying about how to use Social Media, and looking for short cuts, you can get to the heart of the matter. The questions you should be asking, if you don’t know is, not how to use Social Media, but why your customers are using it, and which one’s are they using. At the very least, start there, the rest will come out of the data you’ve collected, if the rest is still not coming, you’re still asking the wrong questions, and maybe in the wrong place.
If you want your business to survive in the future, ask yourself who’s really in charge.
Never before has the been a time in business where a threat so strong has immobilized business owners and their management teams. Ignorance has never been a place to hide behind, not paying attention doesn’t work either. The reason nothing is happening, CEO’s are protecting their bonuses, middle managers are fighting to keep what they believe is entitled to them. This movement, this new second industrial age has been known and talked about for many years, here, and in the board rooms. But very little movement to accept or adopt keeps fear as the motivator to do nothing, to do what has always been done.
Some 25 years ago, the Internet was born, it opened the door to a brave new world, a world that brought even more confusion on top of what we already have, the pile got bigger. The pile (fear) is bigger, it’s enormous, because we chose to be spectators, we were convinced we didn’t know what to do, so we did nothing. I’m speaking to the masses in big business, those who adopted, who chose to act on what they could see, they are down the road, enjoying the fruits of their labors.
The Internet, for all intents and purposes, has removed the need for the middleman, the Internet put customer and product together without the need to be sold by that so-called person in the middle. Our BS protectors work better than ever in this new industrial age, this new or second industrial age. If we are going to act like the Industrial age of the last 150 years, we might as well name this new revolution the 2nd Industrial Age, it might ease the pain of big business. But make no mistake, the middleman is in the cross hairs, there is very little need for them, unless they can reinvent themselves to take part in a new role.
If you’re that person, the middle man / woman, find a way to get of the way, stay out of the cross hairs. If you choose to do nothing, your world will come crashing down around you. It doesn’t have to, because you have the same opportunity to go build something great, you have the tools, the brain power, and you need very few resources, what are you waiting for, now go!