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Posts Tagged ‘Social Media Networks’

How To – 3 Core Traffic Drivers

After almost two years of blogging and learning the ropes so to speak, I have come down to three core traffic builders that have worked for me here on my Blog. Let me state up front, Blogging is not easy, getting traffic through free (not buying traffic) methods still costs you something in time. In fact, all three of these Core Traffic Drivers require planning and time.

Before I get into my big three, one thing you should do is study the traffic you already have, look for when they are coming to your Blog, time of day and which days of the week. That will help you determine a good posting schedule, which days to post and what time of day to do so. The busiest times on this blog are between 5PM – Midnight Pacific Time, so I post a few hours before 5 PM, I may do a late night post around 10 PM too. I can only share with you what I have done, I use WordPress with Headway Themes,(affiliate link) it has great SEO support within the theme, so I highly recommend it. The big 3 have sub-sets of things you will have to do as well, nothing is truly simple.

OK, let me share with you the 3 core traffic drivers that are working for me.


3 Core Traffic Drivers


1.) Social Media Networks – I have to tell you this is where most of my traffic comes from, not because I’m there, but because I’m always there and you will see me participating with a few people. Thats the hot tip with this Core Driver, openning up an account and then hoping it will just happen will fail you time & time again. Now I realize not all of you will have the same amount of time I invested in Social Media Networks so bare with me for a bit. When I started using these networks I learned alot about what not to do, I’m not going to get into those things in this post but may do so at a later time. In fact, I did write a post here on Owen Greaves Consulting called, ” 10 Days To a 1000 Followers ” , this tells of how I started with Twitter.

One of the key secrets to using these networks is to centralize, make your Blog your home base. Use plug-ins to send your blog posts to your out-posts. Out-posts are these networks, FriendFeed, FaceBook, Twitter, MySpace and so on, there are so many of them out there I won’t list how many I use.

The best way to use these networks is to promote other people, promote other peoples products 9 times out of ten, promote your site, products and services at a 1 in 10 or 1 in 12 ratio. Edify others always, help others always,and build powerful relationships with those who are likeminded with you and your blog. Share, Share and share information you find useful for others, things that are interesting and helpful, information that teaches and directs. You need to become a TRUST AGENT,(affiliate link) someone who connects with others and connects business with others, make a positive impact on society. Maximize Social Media Networks, it’s word of mouth that can put you on the map or take you off it.

2.) Consistant Blog Posting – There’s not much to say on this topic because it plain works, post regularly to your blog and the search engines go nuts! This means a couple things, I won’t go into detail but there are a couple of other things you need to pay attention to while here.

a) SEO – I’m not especially strong on this topic but I have learned how to make it work for me. There is a science here that baffles most people, it can be learned so expect to spend some time here. You may need to get help, so don’t feel bad if you don’t grasp it.

b) Study your sites traffic numbers for the purposes of scheduling your regular blog posting strategies.

I have found that posting to your blog regularly builds traffic better than anything, especially if your posts are teaching something of value. This post will be useful to many and should generate considerable traffic, why, because everyone, and I mean everyone is trying to find the silver bullet to getting traffic to their blog.

Again, I won’t go into details on SEO & traffic numbers but they are important. My secret weapon is Headway Themes. (affiliate link)

3.) Commenting on other Blogs /Forums – I fought this hard for along time, I just didn’t want to spend time on other blogs, it felt like I was wasting time. I was WRONG! I think this item is a true weapon for Bloggers, especially high profile blogs & forums that have large followings. I mentioned earlier that this traffic thing takes time, lots of time, and lots of your time.

So what do you do at these Blogs & forums? Answer questions, help those looking for answers, ask a question you need answered, promote someone else’s product or service, strongly disagree on a post, you will get noticed for sure. I can’t stress enough how good this works, I challenge you to spend some time on this and see what happens.

So there ya have it, 3 Core Traffic Drivers that I do and have been working for me, I have not paid for any traffic, I have paid for Affiliate products which you will find in this post and on my blog. Someday I’ll spend money for traffic, but I haven’t as of this writing.

I hope these help you, I’m here helping you make sense of Social Media, Blogging and I.T. Strategies, let me know how it goes for you, please leave comments and suggestions below, I really would love to hear what’s working for you.

Social Media Random Acts of Kindness

NeighborhoodbbqYou frequently hear of people doing the most generous things in your community, and you can’t help wondering why it doesn’t happen more often. I think it does but we don’t hear about most of them, we hear about the high profile stuff, the things that glorify individuals or an organization. In general people think you have to be a Christian or a Missionary to do acts of kindness, you couldn’t be more wrong! I can say this because I am a Christian, but I wasn’t one for 34 years and I can tell you I have seen many great people and not so great people do things that wow you.

You’ve heard on the news of people saving lives, street people jumping into rivers to save people, those heroic people. What about, well, you and me? Just everyday folks who get up in the morning, go to work and then come home and rest up to do it all over again. These individuals are caring loving people to, they may show it in many various ways but it’s in each one of us.

Our church, or should I say some everyday people held an Oil Change for Single Mother’s behind the 7-11 store at our Church location and we had some wonderful stories come from that experience. You don’t need to be part of an organization to pull these things off, even our own neighborhood holds a BBQ in the cul-de-sac around the corner from my house each summer. We get together, get to know one another and help each other when in need.It’s about people, it’s about building relationships, it’s about making a difference in the lives around you. You’ve seen it here and you’ve seen me post in Twitter and other various Social Media Networks. How Many People Are Better Off Because You Lived?

There are many of us who are trying to translate our offline activities and bringing them here to Social Media circles, raising money for various events and organizations, building one another up and help each other. It appears it’s easier to do it online than in real life, why? Why don’t have to get up off the chair, it’s easier, less work and effort. Does that means it’s any less valuable? Less effective? Is it shallow? Does it say, I really don’t care enough to go be with you?

So I leave you with a question and I hope you will share your thoughts here with us and those who read this Blog.

Does doing Random Acts of Kindness hold the same weight and importance in Social Media Networks?

Is Headquarters Listening?

listeningDo you work for an organization that has multiple locations and or field staff, and do whatever HQ (the mother ship) tells you to do because that’s the way it is. You have to use their system, which tools to use, and they never ever ask you what you really need to get the job done right. If they do, nothing happens normally and the frustration continues. Are you continually fighting to be heard and have given up because HQ doesn’t seem to be listening?

There has always been a disconnect in most organizations with this kind of structure, mostly because they are out of sight and out of mind. It’s a long distance relationship, these relationships break down quickly and create a lack of trust for the reason’s I mentioned earlier. The key to solving this breakdown takes effort from all parties involved, but in the end, someone from Headquarters must take the time to truly care and put forward solutions for everyone not just HQ. Lip service is a short-term time buyer, but you will lose trust with remote locations and field staff if you don’t deliver, once again you will be part of the problem not the solution. CIO’s & I.T. Leaders must go to the distance, go to the remote offices and take inventory of the desired needs and the requested functionality. Sit down and truly listen so you can get a more accurate picture, this action alone can build trust just because you made the effort to invest in those that feel they’re not being heard.

This is an opportunity, not an opportunity to buy time, get votes or support, but to deliver or you are done. You are fighting politics, which means you must get the popular vote or life gets interesting.To do get the popular vote you must be a person of your word, that’s it! I didn’t say it was going to be easy, it’s the nature of people you are up against. Authoritative attitudes no longer have a place, organizations now are WOM (Word Of Mouth) driven and as you know, it can kill you just as fast as it helps you. As we get more and more connected Headquarters can no longer turn a blind I or just give lip service. Today’s Social Media Networks feed into instant gratification, we have made communication instant, meaning you don’t have the luxury of time anymore. Kill or be killed.

Businesses have a LifeStream and this stream is the tool of choice for the masses to share, to collaborate and make decisions. Beware the LifeStream, be aware that “we the people” are turning the tables, the power is no longer in the hierarchy of organizations…it’s at the ground level. The flattening is happening at a rapid pace all over the world, the Internet is the game changer and the people are not only watching, they are listening, and then they are acting. With this new found power, organizations must become more transparent, deliver on promises, and more importantly, treat staff  the same as a valued customer.

So how do you get there, how do you make the shift? Each organization will figure it out in the traditional way before they get it right in a social way, they will deal with the squeaky wheel first before they sit down with the people and truly listen. I would recommend that CEO’s & Presidents instruct their CIO’s to go to the basement and find out what’s NOT working and what IS working, then present the findings to the Executives & Board if necessary. Don’t think in terms of a project or an ERP implementation, think of it as a way of getting your house in order, is the family happy and do they have what they need to ensure your success. The best way to do that is to go to them and ask, otherwise you will hear about it on Twitter, FaceBook and the like, the beginning of the end if your not careful.

The old lesson of STOP, LOOK & LISTEN comes to mind when dealing with your constituents throughout the organization, then add the word DELIVER when you have done the first three.

Social Media & The I.T. Strategic Plan

strategic_planThe past three years have seen huge growth in a phenomenon called Social Media, very few organizations understand what it is and don’t have a solid strategic way of maximizing the potential market growth. They know their staff are spending vasts amount of personal time and company time in those networks but don’t understand why and or the power of Social Media Networks.

The challenge with Social Media Networks are many but the one CEO’s and the like will struggle with is control and how they can leverage those environments. Which Network do we hitch our wagon too? How does it work and why? How do we control those networks for our purposes? You can make up your question here as it fits with the not knowing of how to harness a wild beast called Social Media.

Has the time come for organizations to take Social Media Networks seriously and should they include them in their I.T. & Business strategic plans? What’s your plan? Does your company have an I.T. Strategic Plan? Do you know what one is and looks like? Does the I.T. Plan align with with business processes?

Here is a breakdown of how an I.T. Strategic Plan might look:

1.) Purpose (Vision, Mission)

2.) Services

3.) KRA ( Key Result Areas)

4.) Objectives

5.) Action Plans

6.) Markets

7.) List of Similar Providers

8.) Current Business Relationships

9.) Key Success Factors

10.) Core Competencies

11.) SWOT (Strengths, Weaknesses, Opportunities and Threats)

12.) Budget Alignment

13.) Planning Observations

This is not written in stone but you get the idea, each consulting group will have their own framework, this happens to be mine. If you have questions or thoughts please leave a comment and I’ll try to answer your request.

No matter how or what you do and or how you use technology (Information Technology) you should have a plan and Social Media Networks could be a strategy in your plan, it depends on the perceived value of those networks.

If you would like to hire Owen to assist you in developing a positive I.T. Strategic Plan and ensure that plan aligns with your overall business strategy you can e-mail me: owen@owengreaves.com

8 Ways To Increase Your Traffic


arrowupI’ve been watching the traffic for my Blog increase at an astounding rate over the past few months, and it happened in a very subtle way. I want to share what I did with you because I want you to succeed in driving traffic, which I hope, will allow you to make money through your Blog too. I make no promises as your results will most likely be different than mine, why, because you are not me.You will use the following eight ways in the way that only you can use them, because, you think differently than I do. I don’t use all Eight Ways so that should give you hope. Let’s get started and see if I can get you to think like me.

Internet. Business. Profit. To fully integrate these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic. My site is no different. So, we all know that in the core of it all next to the LIST (but that’s another report), traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken care of, it’s time to generate traffic.

If you already have a site and you think you’re not getting enough traffic that you’re supposed to be getting, then its time to consider your options. If you are contending in these very competitive businesses, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.

Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been before you opened the doors to your site.

Some of these hot tips require an investment so be sure to read the fine print before committing to any pay for services. So, to help you out in generating more traffic for your site, here are eight ways to increase your traffic.

8 Ways To Increase Your Traffic

1.) Invest in good advertising with search engines

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic. You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site’s feature these advertising system and many have signed on to reap the benefits.

2.) Exchange or Trade Links with other sites

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3.) Use Viral Marketing

Viral marketing allows you to spread the word about your company and product without any costs, if there is, low costs only. This is a marketing method that can be quite productive; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people. Youtube is the mainstream delivery of video content these days. There are others but YouTube is #1 as of this writing. Online Web Radio & Television has come into mainstream as well.

4.) Search and use proper keywords or keyword phrases for your sites content

Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.

5.) Write Articles that can lead traffic to your site

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link. You can also outsource your article writing if you don’t have time or feel your not creative enough.I recommend you use article services but the best is building relationships with other high traffic sites that will link back to your articles on your site.

6.) Join forums and form online communities

Capture a market and show your expertise and credibility. When you’ve found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

7.) Offer Newsletters.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.

8.) Social Media Networks

Twitter, Facebook and FriendFeed, you can also create your own Social Media Network but that’s another article. I’ve been writing about some of  these networks on my Blog so be sure to visit. http://blog.owengreaves.com

I’m personally sold on Social Media Networks and I use Twitter as my primary network and be sure to follow me @owengreaves . Also read my article on how to get 1,000 followers in 10 days. Ten Days To A Thousand, I actually got 1,400 followers in 14 days but your results may vary depending on how much time you have to invest in developing your network. There are others who who got more in shorter spans of time but that’s not the point. Oh and these Networks I mentioned are FREE!