Future of Business
The Future Of Business – Jonathan Fields – The Good Life Project
Seth Godin
It’s no secret I’m a Seth Godin Fan, I admit it, but how could you not be? So many try to be like him, but he doesn’t want you to be like him, he wants you to be you, to tell your story, to pick yourself. He wants you to win! His message strikes fear in each and everyone of us, because he calls you on your fear, he reveals it in a kind and loving way, he cares, and that’s how he builds trust in my humble opinion. He claims in this video, that’s all he is trying to scale.
Much of what you read here and almost everything Seth Godin talks about is, a paradigm shift. Listen carefully to what Seth explains how almost all of us worked with our hands, or on a farm, we didn’t work for someone else as an employee.
Take the time to watch Seth Godin in this interview and change your life, the Good Life Project with Jonathan Fields.
The Future Of Business – The Staple Of The Internet & Business
You’ve heard the saying, “the more things change, the more they stay the same”. It even sounds weird when you say it out loud. But the truth is, that statement is true, no matter how much we try, we always default to what we know. It comes down to one of the “Gravities” of Human Behavior, we just can’t help ourselves.
Maybe you’ve said this before, I don’t ever want to be just like my Mother, or my Father, depending on what gender you happen to be. I’ve said it, and no matter how hard I try, people always tell me I’m just like my Father, that is those who knew my Father. I even find myself saying the same things he said, it’s so annoying! Yep, my kids get that benefit. My Father never used the Internet, not once, he couldn’t spell the word when he was alive. But he knew how to reach people, he knew how to contact them, and he knew how to get their blood to boil, all without the Internet. In his day, the phone, a letter, and he got in your face, those were his tools, his mode of communicating. I wonder how he would do with FaceBook and all the other Social Networks, probably tick a lot of people off with his style. But he probably would use one tool, one that will remain the staple of the Internet, and business, from today to eternity.
I’m not talking about websites and blogs, I’m talking about E-Mail. The Future of Business will continue to rely on E-Mail, it will remain one of the more effective ways to communicate. Although I expect email won’t improve much, it will stay just like it is, it would be nice if we could hear and discern tone of voice, determine body language, but we will continue to use it regardless of it’s flaws. There are other tools that can fill those needs, but email will be the simplest form, and the fastest way to get a message out.
Email systems like Aweber, MailChimp and the like will always have a place on the Internet, and in your business, we won’t be able to function without it. No matter how advanced mobile gets, Social Media, and VOIP systems, we will always default to Email, because we know it, and we trust it more than FaceBook.
No matter how much we try to use the latest technology, we always fall back on Email messaging, it’s our default way of writing a letter these days. Business owners, Internet Marketers, and Bloggers all find ways to capture your email address, why? To send you an email, to send you a new offer, keep you informed, and promote products and services. Collecting Email addresses is big business, and that’s why it will be here till long after I’m gone, it’s the tool of the future, it will continue to be a revenue generator. As long Email list make money, email will survive, it will be the way to get inside your world.
Don’t believe me? Try doing business without email, for just one day. Try not using it for any length of time, you’ll find yourself struggling to communicate, text messaging, Twitter & FaceBook won’t be private enough for you, and you will always default to email as the solution.
Knowing that Email isn’t going away, all business owners should find ways to leverage the communication tool, otherwise, you’re leaving money on the table.
Related articles
- The Future Of Business – The Missing Link (owengreaves.com)
- 9 Ways to Improve the Impact of Your Email – The Works (chrisbrogan.com)
- The Future Of Business – Will Ad Networks Replace Radio, Television & Newspapers? (owengreaves.com)
- The Future Of Business – Flick The Switch! (owengreaves.com)
The Future Of Business – When Paper Advances Technology – Intellipaper
Recently a Tweet with a link was sent my way, it was from friend, so I checked it out. I love innovation, I really do, I also love it even more when someone does something with a product or commodity that’s been around before I was born. We all know about paper, we all know how valuable it is and has been, but have you considered the possibility of inserting paper into your computer to get information? I know!
Just watch the video:
The Future Of Business – Will Ad Networks Replace Radio, Television & Newspapers?
When considering what a business of the future looks like, I had to wonder what might happen to traditional ways of marketing, branding and advertising. Some of it’s obvious, but some of it not so much. As a business owner, would you know where to look to leverage Ad Networks online? Internet Marketers have had the inside track on them, but that’s another change taking place. Ad Networks are becoming more and more mainstream, can you name a few?
When thinking about these networks, you can’t help wonder the impact they have, or will have, on traditional modes like Radio, Television, and Newspaper. Will it even reach the Direct Mail way of acquiring customers. The short answer is, yes. I’m not suggesting traditional methods will disappear entirely, but the revenue generated will make a shift to the Internet.
One problem with preventing Radio, TV & Print from disappearing entirely is a thing called NET Neutrality, but that’s another problem for another day, I’m merely mentioning it because it will at some point protect media from extinction. Traditional modes will and are moving to digital subscription models to prevent the declining revenues, as a matter of survival. On October 18, 2012, editor Tina Brown announced that Newsweek would cease print publication with the December 31, 2012 issue and transition to an all-digital format, to be called Newsweek Global. These kinds of moves are not new, but they are becoming more and more common place.
If and when this happens on a much bigger scale, what does that mean for advertising? It means, Ad agencies will have to learn a new way of marketing traditional businesses. If 60% of all commerce is moving online, that should tell you one thing…that’s where the people are and you better find a means to connect with them. Why? Because they aren’t watching TV, reading Newspapers, and listening to the Radio the way they used to. They are doing these things online, over 2.4 billion of them as of this writing, and another 3 billion coming!
Marketing, Advertising online do things different, ad networks monitor similar metrics, but they are digital now. Sure there are free ways of advertising, ad networks are digital forms of a traditional method of generating revenue online. Media buys online are not that different than offline, but they are different. How? You don’t need an ad agency to handle it for you for one, it’s actually a simple process. As business owner you can do it yourself, there’s a small learning curve, you will need to learn some of the lingo, maneuver a mouse, and fill in some blanks. I’m over simplifying of course, but you can buy media online yourself.
Keep in mind, these ad networks are setup for you to advertise, or publish, they sound like the same thing, but they are two different trains of thought on the Internet.
To help you get educated on ad networks, I’m going to list a few here for you to investigate, there are hundreds of them online so this is just sampling. Most of these are traffic generators, and we all need traffic, PPC is a digital way of getting access that you couldn’t get out of a traditional ad agency.
1.) ZEDO – www.zedo.com
ZEDO Ad Network is a traffic source for Advertisers and Affiliates who want to reach specific audience segments at the top of the impression chain.
2.) AdMarketplace – www.admarketplace.com
The adMarketplace Pay Per Click advertising platform delivers Search Engine performance across large content networks.
3.) Chitika – www.chitika.com
700 Million monthly search impressions, they have been around for some time.
4.) Adoori – www.adoori.com
Adoori’s network covers more than 250 countries, a massive reach with reasonable rates.
If you haven’t investigated online ad networks, now is the time to start, eventually you will end up using one for your business. Why? Probably because Radio, TV & Newspapers are failing you and your customer base has gone online looking for you, are you there?
This subject matter runs long and deep, and I’m merely poking a stick at it, I couldn’t possibly cover every aspect of it. But if current trends continue, online ad networks will over take traditional modes of advertising. It’s conceivable that one day, they will replace them entirely, but probably not in my life-time : )
Related articles
The Future Of Business – Everyone Will Be An Afilliate Of Something Pt. 2
The past few weeks I have spent considerable time looking forward, what does the business of the future look like? I’ve repeatedly told you it’s primarily two things, Social & Mobile. That would be the description equal to a hundred years ago, if I said Social & Mobile are the bricks & mortar of the future business, the mechanics if you will. But what will be happening within these two massive worlds, it simple really, commerce.
I wrote a year ago (August 11th, 2011) that everyone will be an affiliate of something, imagine that, you an Internet Marketer! The term congers up all kinds of emotions deep from within, but try to get past it, the world of commerce is going there at a rapid pace.
I’ve shared with you time and time again that OB3 Networks is connecting the world by putting up dishes in space that will provide Internet access to the third world countries, it’s being rolled out as we speak. Now add every smartphone developer going into a frenzy trying to beat everyone to the new marketplace. Once this endeavor is done, the other 3 Billion people will have Internet access, and soon they will have a smartphone loaded with things to buy, will it be your products & services? Imagine, over 5 Billion people on the Internet buying goods & services on a hand-held device!
So now the term Internet Marketer has a different ring to it, a smartphone ring. But there is a lot to learn about who they are and how to reach them, it’s called market research. Internet Markers of yesterday like to withhold some of the secrets, oh sure you can get the secrets for a price, but they almost always hold something back. It’s the nature of the business. All the power to them, but soon, the secrets will change, and you will won’t have to pay for some of them, it will be integrated into the new commerce landscape.
I challenge you to learn more about market research, in fact, start with your business, find out how the digital world sees your business, you will be shocked. What does Google think about you, have wondered what people use to search for your site, what keywords they use in that search. Do those keywords describe your business the way you want to be perceived? I thought this site would be one bring keywords like Futurist, foresight, building a better business and so on. I was wrong!
SEARCH
Try this quick exercise:
Open up Google in a browser, type Google keyword tool, click on the 1st or second link, the Adwords links.
Then, on the left hand side, uncheck Broad, and then check Exact.
In the second dialog box on the right, put your sites URL
Then hit SEARCH!
You will find below a list of keywords that people have been using to find your site, are they keywords that describe your site? You will be surprised that the keywords do not match how you feel about your site, or what you thought they should be. You will now be able to target your keywords better knowing what Google thinks about your site.
The Internet is a weird and yet predictable family member, your business will use the game changer on some level, you won’t be able to avoid it. You will find your business being drawn to the dark side called Affiliate Marketing, you will either sell your products through the many ad networks or you will sell someone’s products & services for a commission. There it is, we will all become commission sales people / businesses, from out office, from out patio, on our vacations, we will do business wherever we happen to be. This isn’t news, not NEW news, many have been doing this for years, we merely mocked them, looked down on them, we avoided them, we avoided the business model.
You can run but you can’t hide, this open & free business model will catchup to you, and you will find yourself trying to figure out how to adopt it. I truly believe this business model will be the most common one used in the future, once we get passed old ways of thinking, once we accept the truth…..the Industrial Age is DEAD!
I’m not advocating or putting down Internet Marketers, like most businesses, there are good people, and you will always here about the bad ones. It’s almost always people that are the problem, motive tends to speak louder than anything you can say. Affiliate Marketing is one major player in the business of the future, we won’t be able to rely on just revenue source here online, there’s too many people.
How do you feel about business going in this direction, how will your business leverage it? Eventually, you will be an Affiliate of something, it will become part of your DNA in every online business.
Related articles
- The Future Of Business – “Everyone” Is Not Your Customer! (owengreaves.com)
- The Future Of Business – Flick The Switch! (owengreaves.com)
