Posts Tagged ‘Internet’
Things You Couldn't Find On The Internet in October 1995
I was sharing on Twitter today about a Newsletter I used to write & produce back in 1995 and Rob Cairn’s said he would like to see it. I thought I would reproduce the content and post it here for you to chuckle over.
Back in 1995 I produced a Newsletter called, ” MARKETING TODAY “, it was an informational piece that was distributed electronically, and the local book store was gracious enough to put it on the magazine rack back in the day. So for a walk down memory lane here is a list of things you couldn’t find on the Internet in October 1995. I even had advertisers in this little beauty!
1.) Material on any subject more than a few years old.
2.) Information about small privately held companies.
3.) Information about most companies not USA Headquartered.
4.) Information about Subsidiaries of major companies.
5.) Specialized Dictionaries or handbooks on business subjects.
6.) Directories of companies by industry and location.
7.) Information on business and trade associations.
8.) Information from small commercial databases.
9.) Franchising companies information
10.) Court reports from state and local jurisdictions.
11.) Telephone, fax and TELEX Directories.
12. Business information in languages other than English.
My closing comments on that article were:
I started this section by saying that the information which isn’t on the net now, soon will be. The Internet allows all of the originators of the information to present themselves, the traditional “middle man” data gathering groups are no longer needed.
Just for fun, I also recommended Seth Godin’s book called, ” E-Marketing”.
Also, the topic of the day was whether or not you should upgrade to Windows 95, OS2 was still very popular back then too.
Of course much of the above if not all is now available and has been for many years, I hope you enjoyed the walk down memory lane.
Social Media won't be called Social in the near Future
I was unable to attend BlogWorld EXPO 2009 in Las Vegas this week but it was streamed on a site called Mycontent.com, the service worked very well yesterday but day two was not smooth at all, but the audio was rock solid. So I watched from a far, the real stuff happens after and in between the sessions and of course all the after parties. The meetings after the meeting so to speak. I would love to have been a fly on the wall at many but technology hasn’t made it possible to be in two or three places at once just yet.
This event was chalked full of amazing people sharing and encouraging all of us, but also to help one another, to work together, and build each other up rather than put down and tear down. Chris Brogan as usual brings it with such authority and conviction, he works hard to relate all that he has learned, not from books, from his experiences. Chris doesn’t just preach, he has done or has walked through the experience of what he shares, either himself or a client he was helping. One of my favorite quotes from Chris’s Keynote was, ” Equip the people you want to do business with and they will want to do business with you “. Most people are always thinking about what they can get out of a given relationship or interaction, what I take from Chris is the opposite, help without getting first, then in time you will be rewarded at some level. This does not mean you will get money every time you get something back, it may be in the form of recognition, praise and or being referred to as a trust agent.
I struggle with these major events because there are so many of them and I can’t afford to attend all of them, not always because of cost but because of location and time. I also recognize that you don’t get as much out of the speakers and sessions unless you are actually attending, watching on the Internet doesn’t do any of these events justice in my humble opinion.
An announcement made today on the first panel of day two; State of the Blogosphere Address: Richard Jalichandra & Opening Keynote Address: The Death and Rebirth of Journalism, The announcement was this, Everytime you tweet #beatcancer in the next 24 hours a donation is made by BWE09 (Blogworld EXPO 2009), Tweet’s like this one are choking the Twitter fire-hose:
@scottmonty The organizers of #bwe09 are trying for a world record. RT #beatcancer to raise $ to beat cancer.
There is another shift taking place and it’s the new name of Social Media, it won’t be called Social in the near future or from this event forward, the new name will be….The New Media! This name will represent all types of media, not just the online world but traditional media as well. We’ll see how it takes. Until next time.
I.T. Strategic Planning – KRA's
Possibly the third step in your plan will be a category called KRA ( Key Result Areas). This area will be different for each organization, this is due to different infrastructures and software that may already be in place. This is more of an observation and desire to improve on existing services provided by your current I.T. team.
I have listed 5 items below that might be on your list under KRA’s, also keep in mind every experienced I.T. leader will view these items differently and might not agree so try to keep an open mind.
Key Result Area’s
1. Integrate Core Application – you may have multiple applications that don’t speak to each other and you want to solve this short coming.
2. Constituent Self-serve Via the Internet – you may want to give more and easier access to data via the internet to staff.
3. Realign and Train Existing Staff – an obvious one for improving the skill set of all staff members using core applications
4. Improve Support To Field Staff – if you have staff in the field, your goal should be to get them more connected to HQ or central office.
5. Provide a stable IT Infrastructure – this should be an ongoing goal from day one and never end.
I hope that helps you in designing your I.T. Strategic Plan, your list will look different based on organizational needs, but you get the idea.
Feel free to leave questions and comments below, until next time.
Who Are You and What Are You Doing?
Every Sunday afternoon I play soccer with a great bunch of guys, we’ve been getting together at the same field now for over ten years, trying to stay in shape of course. In July of this year I took a tumble at warp speed and broke, no shattered my left shoulder at the clavicle joint. Here it is now late September and I still have not been cleared to play, do you have any idea how frustrating that is? To know you can’t be out there with your buddies, knowing you can help your team mates win. Half the fun is the strategy, who plays what position and who has the touch up front and finish the play by putting in the net. As this is just drop in soccer we get people at various levels of ability, from 17 to 56 years of age and every once and awhile someone comes out that doesn’t have clue what you can and can’t do, they don’t know the rules. So they run around all over the place not knowing what to do and never really ask for help, and when they do, they forget what you said almost as fast as you said it. Given enough time and they come out more often, eventually, they find there way and start to contribute in a meaningful way.
You are probably wondering where I’m going with this, the question is, are you one of those soccer players running around trying to accomplish something meaningful in the game? Are you playing with the Internet and Social Media the same way? You’ve setup your Blog and you’re telling everyone to come to your site but you haven’t taken the time to learn how or what to do with all those visitors. There are a great many people out there you would consider successful, but there is a far greater number that haven’t realized their 15 minutes of fame yet. You have two ways to approach the Internet & Social Media, you can learn from those who have gone ahead of you or you can try to figure it out yourself.
I can tell you from personal experience, learning from those who have gone before you and succeeded is much easier, that is the choice I would make if you’re just getting started. In fact, if you’ve been Blogging for awhile you should study the leaders anyway, learn the guidelines and then figure out how to make them work for you. Pay attention to what they do, but don’t try to act like they do…why? In Social Media circles you will hear the mantra, be real, be yourself and be honest. So trying to act like someone else won’t let the uniquely designed you to come out, and you will be known as someone who is not authentic and phony.
Everyone loves guy’s like Gary Vaynerchuck, Chris Brogan and Scott Stratten but you will never be able to duplicate how they deliver the message and do what they do. You can however, learn what they do and then learn to make it yours, learn to make it unique by being who you were meant to be. Gary wrote a book soon to be released in October called, ” CRUSH IT ” and Chris’s book which is already out and amply titled, ” TRUST AGENTS “, tell you what I just shared, be sure to order a copy and learn from them first hand.
As you can see, help is closer than you think. No matter what your niche or area of expertise happens to be, study what Gary & Chris do but also pay attention to others like Amber Naslund, David Armano, Mack Collier, Olivier Blanchard, Trey Pennington and Kris Colvin. Spend some time in the Silicon Valley circle to by watching Robert Scoble and Louis Gray. Most of the above have sites with video’s you can view so you get an idea of who they are, and what they are doing with Social Media Networks. As you can see there many to follow and learn from, but they all cover their interests and passions in their own unique way. Also keep in mind some of these people are paid to do what they do in Social Media Networks, but that’s what makes them great case studies.
– Amber Naslund works for Radian6, they provide tools for real-time social media monitoring and analysis designed primarily for PR and Ad agencies.
– David Armano, is the Senior Partner at Dachis Group, was created to unlock the value of social technologies for large corporate enterprises through its Social Business Design global advisory practice, and technology implementation program. David talks about the 5 B’s:
1.) Be Ubiquitous
2.) Be Social
3.) Be Interesting
4.) Be Remarkable
5.) Be Yourself
– Mack Collier, Helping companies understand the ” Social ” part of Social Media.
– Olivier Blanchard, trains company executives and project teams in all matters of social media management and measurement, then help them build and integrate effective programs into every facet of their business, from Public Relations, business development and market research to Human Resources and Customer Support. Oh and Olivier is working on a book that will educate you on the proper way to realize and calculate the true ROI (Return On Investment) in Social Media.
– Trey Pennington, Interviews leaders in Business & Social Media on BlogTalkRadio and uses almost every Social Media Network out there.
– Kris Colvin, is the designer of Twitterface.com and a Social Media Maven with passion and desire, Twitterface is a great tool so be sure to use it.
Whether you already have a business or a Blog, you will never stick with it and see it through unless you’re passionate about it. Gary Vaynerchuck’s war cry is to do your passion and you’ll give yourself the best chance to win. Remember, the Internet is the Platform, Social Media is the Tool you can master on the Internet. Do your homework, study how to use the tools and pay attention to your passion. In another article I wrote, called ” Your Passion Is In Front of You, You’re Just Not Paying Attention” its so simple it’s almost embarrassing, I triple dog dare you to read it.
Each person who is a success online can only teach you how they did it, not how someone else did it. Now pay attention to what I just said, they may have duplicate someone else’s system but they made that system there’s through their personality and how they think. They couldn’t ever act or be like the person they learned from, so study by taking notes, watching videos and then find your passion. The final step is to make it your own, only you can be you and only you can do it. So who are you and what are you doing?
Social Media & Blogs Are Broken
The Internet is the new game changer in every possible way for business and individuals, it’s also a problem, because like the town you live in it brings out those looking to take advantage. Imagine a world with no law enforcement and I show you a day where everyone will try to take advantage, not to benefit others but to benefit themselves. It really isn’t much different than today, many don’t value human life the way we used too and we don’t help each other in the way that we should. We are self serving most of the time, we do things because there is something in it for us. Call me a cynic, but, human nature has proven time & time again we are predictable. We prove day in and day out there is good and evil, dumb & smart and there always has to be a winner and a loser.
The flattening of companies and now the world puts an old power in our hands, you & me! Most of us aren’t equipped to handle this new old power, we will continue to take advantage of others with even more ease. Can we be trusted with this power? Probably not, all you have to do is look at the history of mankind, how we consume everything in our path including people. We are doing the same thing with the Internet, with Social Media and Blogs, consuming and taking advantage.
The picture isn’t all black but it’s dark, I struggle as I’m sure you do with how the rules are being broken, how they are being changed. This new old power we have at our disposal is a double edged sword, it will work for us and against us.
One of the most disappointing and tiresome problems on the Internet today with Blogs and Social Media, is with the very thing we cherish the most, the content. There is a re-occurring problem that takes the joy out being a Blogger is, Social Media & Blogs are broken.
Social Media is forcing transparency, honesty and do the right thing mentality, this is good right? This by itself is extremely powerful and we will all feel the benefit, but there is a dark side too, some will manipulate and try to take advantage of this very power. Let’s take Blogs for a spin here, there are some incredibly talented people out there writing amazing content and truly have something of value to share with all of us. They write for hours a day, sculpting and carving a message that is meant just for you. You have been hunting for this content, but sometimes, you find it in the most unusual places. Then there are Blogs that don’t write one letter of original content, they claim to be a the best resource on the Internet and all they do is pilfer news sources that auto post to a these Blogs. In essence, gaming the business of Blogging.
The gaming of Social Media has the same issues, Twitter is a great network for connecting with like-minded individuals. You also will find the same links and content posted by millions over and over again, each one thinking they reported it first creating a wall of noise beyond anything you seen or heard before. Every Social Media Network has the same problem and I have to hear of a good solution to solving it. I realize I can’t do much about these problems by myself but I can speak against them and encourage you to do the right thing for you and your business. I to post links to information with the intent that it actually matters to you, not to be the first one to break the story and then watch 250 million others do the same, it defeats the purpose of having a Blog or using Social Media Networks the way they were intended.
I have found that the most common thing being delivered on the Internet is how to make money and get rich by using (buying) someones system, claiming to have done it, only to find out they don’t have a clue how to run a business. They are just doing what someone sold them to do, there are no short cuts my friends so be prepared to pay some kind of price no matter what you do. Don’t get me wrong, we all want to earn a living, but if it’s too good to be true, it probably is.
A tip for you. There is a gap between knowing how to do the work of a business and knowing how to run a business. You may not be equipped to be both business owner (Entrepreneur) and the worker (technician), most aren’t.
My point is this, If you are serious about Blogging or being part of media, stop trying to be like mainstream media, report from your part of the world not everyone else’s world. Write about what’s happening to you and your interests. We already get bombarded by the same content over and over through normal news services. Gaming something rarely is a long lasting venture of success, you rarely get or sustain credibility by doing it. If you must use someone else’s work, ask them to help you, ask them to be a guest Blogger or get permission to use their material, have integrity and be known for it. Your original content, your voice, will eventually be heard because no one can write or deliver it the way you can. Whatever it is you are passionate about, do that, be that with all you can muster up to be it and let the quality and sound of your voice be the difference. Don’t set up systems that fail to present your personality and desire to help others. Only you can do that by participating first hand with your blood, sweat and tears. Let us know who you are and see the passion of your heart by being transparent, honest and real. We are waiting for you.