I truly enjoy Robert’s perspective on Technology and Social Media, not too mention he is fun to follow on FriendFeed & Twitter too. Robert is very helpful if you approach him the right way, I find him to be respectful, approachable, a solid resource and entertaining. 🙂 In May of this year (2009) Robert Scoble posted an article on his Blog called Exploring The 2010 Web, he covers a number of points on what the 2010 Web is and or is going to be.
Here are the Attributes he listed for us,
1.) It’s Real-Time
2.) It’s Mobile
3.) It’s decentralized
4.) Pages now built out of pre-made blocks.
5.) It’s Social
6.) It’s Smart
7.) Hybrid Infrastructure
I linked to his article above so you can read his definitions in more detail.
Now I agree with Robert’s list for the most part with some additions, I know he knows what I’m adding is coming and he probably will be one of the first (early adopter’s) to play with the new toys. This is not an exhaustive list but you’ll get the picture of our where we are headed.
Here are my additions and I like to call,
1.) In 2012 you will be able to buy off the shelf a computer (device) that can compute faster than the human brain.
2.) Virtual Reality is where we will spend our leisure time
3.) We will not use keyboards, voice recognition will be our method of instructing our device’s what to do
4.) Tower’s will cease production
5.) Laptop production will be vastly reduced
6.) Wireless devices will be integrated into eye care (Glasses and Contact Lenses)
7.) iPHONE’S & BlackBerry type devices will also be greatly reduced in size
When it’s all said and done, you merge these two lists and you have considerable change ahead of us. We are entering an era where Nanotechnology and Virtual Reality will make exponential strides in development and growth, unlike anything we have ever seen. How we communicate will continue to change, communities will continue to grow as we the people take back big business.
I wonder what else might take place in the next 2 – 5 years?
I’ve met with a number of Real Estate Agents and Broker’s the past few months and I’m not surprised they view Social Media as a waste of time. Don’t get me wrong, I have found a few that get it, they have taken the risk and setup virtual offices and even opened accounts with FaceBook & Twitter. Some use these Social networks well and some just say they use them effectively, my research here in Canada reveals that most aren’t practicing what they preach.
I’ve made recommendations and suggested radical approaches to how an agent prospects and wastes a huge amount of time with tire kickers at open house events. They look at me with those puppy eyes and say I couldn’t do that, I don’t know how, that sounds like too much work. I think it’s harder the way they do things now, but they’re stuck! If you’re an agent or a broker that’s been in the industry longer than 10 years, you may have a tougher time making the paradigm shift. I’m not saying you can’t or don’t have the ability, but I am saying if you don’t, life is going to get very interesting when the new tech savvy up and comers produce at a high level with a very different kind of effort. How will you compete and survive?
Let me give you an example of one thing you could do and have fun doing it. I’ll look at the old school traditional agent first, then the new tech savvy agent.
Old School Agent
The old school agent would sit on the phone rounding up prospects for hours on end, then would set up 4 or 5 walk abouts and even a few open house events two weekends in a row. A lot of time and effort goes into this type of selling, hard work is important but with today’s technology why would you do this? Organizing and worrying about how may or may not show up, worse yet, having to go and pick them to ensure you do have a prospect. Getting flier’s out and setting up sign’s, the list goes on. The advertising costs can be staggering too, time spent networking, convincing people they should come and see this house and so on.
The New Tech Savvy Agent
The new tech savvy agent sits at the desk and decides which homes to work on this week, then prepares how they would sell the dream of the home on video. This agent goes out and buys a Flip MinoHD Camcorder 2nd Generation (Amazon Link) hooks up to the net, logs into their UStream.TV account, walks through the house and broadcasts it LIVE! They walk through the home and share how this home could be plus records the whole event, then puts the recorded video on UStream and his or her Blog and other locations for prospects to view at their leisure. The tech savvy agents then jump on Social Network’s that feed multiple Social networks all at once with this new home to look at via video.
This new agent let’s the prospect qualify themselves and let’s them contact him or her when they’re ready, this agent is thinking about the prospect not themselves.
As you can see the new tech savvy agent takes a different risk, invests their time giving what prospects want and then makes it ridiculously easy for them. The prospect that calls the new tech savvy agent back just qualified themselves, less work than the old school way of handling the same task. This is just one opportunity to start making the shift to Real Estate Selling with Social Media, if you don’t take baby steps now and don’t learn how to do some of these techie things. I have to wonder if Real Estate Brokers won’t become obsolete, Broker / Owners at some point will figure out they can handle inventory in a less complicated way. By the way, people complicate things not flip cams and iPhones.
Are Real Estate Agents Obsolete? Maybe not yet, and maybe not all, but more than you think.
Bell & TELUS Canada announce they will be offering the next generation wireless network for the iPHONE by November 2009, making the device more readily available means prices may drop in the long run but not anytime soon. This move will put pressure on Rogers but it also puts pressure on BELL & TELUS to deliver 100% up time with their Wireless Networks across Canada.
BELL & TELUS said their partnership would allow them to split the approximate $1-billion construction cost and to get to market sooner rather than later.
I’m certain BELL & TELUS have watched closely how Rogers not only rolled out the product but how supported and delivered wireless service throughout Canada. Rogers has enjoyed a Canadian monopoly and one of the hottest products of the mobile age.
Get ready for more competition and hopefully lower prices for the iPHONE in Canada sometime in 2010, OK I’m hoping but still happy to see an option other than Rogers. Here are links to the announcement via BNN & Globe & Mail