Posts Tagged ‘Social Media’
The Future Of Business – Social Is A Feature Not A Platform
There is a technology cycle working in the background while the rest of the world is distracted with and by Social Media. I have shared with you in the past that Social Media is not the future of business, at best it will be a feature, not a platform. If you study technology at a deep level you’re probably unaware of the tide changing or shifting might be a better word. Something much bigger than Social Media is brewing and you should pay attention, because the tidal wave of change will knock you over and sweep you out of it’s way.
The social component is merely the doorway to engagement, but we are headed for a much deeper kind of engagement. It might surprise you when I say that Microsoft Windows is dying, Google may loose it’s stranglehold on search in the next few years.
Windows is suffering, it has gone from 96% to less than 50% market share, and soon will be 30%, this means the Desktop era has passed us by. The reason, SmartPhones. These devices have all but made us forget about Windows Operating Systems for the most part, don’t be surprised to learn that Windows 8 (Due out in 2012) might be the last big push for a Desktop Platform by Microsoft.
Index search has peaked, Google, like Microsoft, have many other ways to be a player in the new technology cycle, but not doing what they are doing today. Not with Index Search, and not with the desktop, the mobile marketplace is doing both of these things better and seamlessly, they’re not separate things you have to do anymore.
The big craze today and in the next few years will reshape the Internet, Apps, HTML 5 and Tablets, they have already set the pace for a new frontier. But if we must talk social, let me share this, if you are an investor or a developer, and a business owner, consider building on top of FaceBook, no one can catch up with them, no one. The same can be said of Apple’s iPad, and Apple’s financial structure, no one can catchup with them, they are the current leader with FaceBook. FaceBook IS the new Windows!
Social Media is not the future of business, it’s a side show, Roger McNamee is quoted as saying about Social Media, “This is not the mania you are looking for”.
The future of business is mobile and social, FaceBook is the new windows, HTML 5 allows all of us to participate, Apps and Tablets are the tools we will use to move products and services. Most of what we manually do today will be fully automated, like search, it’s just a matter of time. The real issue, how does your business leverage this new technology cycle, I think the first step is to open your mind to new better ways of being in business, the world has yet to arrive in the digital realm, are you ready?
Being Social alone is not enough to participate in the Future Of Business.
Related articles
- The Future Of Business Workshop – In Abbotsford (openandfreebusinessmodel.com)
- The Future Of Business – Fight Off The Mainstream Media & Big Business (owengreaves.com)
- Roger McNamee On HTML5 And The Future of The Web (adpulp.com)
- Three biggest myths of social media (sherrilynnestarkie.com)
- Microsoft outlines plans to deliver Windows 8 versions of its embedded products (zdnet.com)
The Future Of Business – Could You Imagine A World Without Bosses?
The University of Phoenix has a video series on YouTube called The Phoenix Lecture Series, some very interesting points of view on multiple topics for you to consider, much of it is about change, taking you out of your comfort zone. Here is a short chat that caught my attention, it makes you think about what we have and what the future of people will demand.
Does this talk make you feel uncomfortable, sick to your stomach, or does it get you excited?
Enjoy but truly think about what the speaker is suggesting.
What say you?
Related articles
- The Future Of Business Workshop – In Abbotsford (openandfreebusinessmodel.com)
- Building a job vs. building a business (sethgodin.typepad.com)
- The Future Of Business – It’s Between Your Ears (owengreaves.com)
- The Future Of Business – Means Multiple Revenue Streams (owengreaves.com)
- The Future Of Business – Be Useful (owengreaves.com)
Brian Solis & Marcel LeBrun of Salesforce Radian6
I am a huge Brian Solis fan, and I just have to share this video clip with you. Brian is interviewing Marcel LeBrun of Salesforce Radian6, if you don’t know who they are, you are about to hear two very smart people. The Future of Business is Mobile and very Social, but, they are becoming one, the secret sauce in all of this, grow bigger ears, you should be listening more, and creating more than you’re consuming. The conversation is everything, I hope you are paying attention.
A takeaway for me in this video, we think we have control of our brand, when we really only have control of our media, we just yelled louder and more often. Now we have to listen and go to consumers.
Enjoy, and I know you will get some incredibly great ideas from this video.
The Future Of Business – The Internet & War
I was having breakfast at one of my favorite restaurants, the Roasted Grape, and was talking to the owner about what’s changed, and what is changing in business. Much of it is simple, too me, but there is much that goes into how you should adopt what’s changing. I had my laptop with me this morning and was working on my Social Tool called TweetDeck, he said, that’s alot of action going on there. I said, it’s not as much action as you might think, I am listening, alot. He had a confused look on his face of course. I showed him how I was listening for his business on Twitter, then I smiled.
When people don’t understand, don’t know, they feel helpless and in some cases, stupid. Most business owners don’t like to look like they don’t know, but Matt admitted he is somewhat overwhelmed by all that is changing. So I ask him what two things he felt were game changers in the world, in the history of mankind. He had to stop and think about it, I suggested, The Internet & War.
Think about it, War impacted the entire world, and it changed the world at such a deep level, we still get emotional about it. The Internet has done the same thing, it has changed everything, how we communicate, how we sell, how we research information, and we look for loved ones hoping we will find them. It’s so huge, the impact of the Internet has changed my working life, it will never be the same, and it’s about to change the way school is done.
The questions then turn to how to use it, how to use it in business. It’s not that complicated really, it just seems that way. My workshops are all about helping business owners wrap their brain around this huge game changer, and social media just complicated it more. Social Media is not new kids, it’s just gone digital, stop complicating the conversation, in fact, it’s not the conversation, it’s where it takes place and who is listening. Everyone!
We are in the middle of a different kind of war today, an information war, a spiritual war, and a war of how we use our time. But we really struggle with how this thing called the Internet impacts our business, how we make our living, it’s a battle.
Don’t let the battle get you down, fight the good fight.
My gift of helps is why I write, why I hold workshops, and why I public speak, I just want to help, make the world a better place. How are you using your gifts, your business, how do these two come together and help fight the war, are you making the world a better place inspite of the war?
Stop It Real Estate Agents! – Scott Stratten
Back on October 15th, 2009 I wrote a bitty called, ” Are Real Estate Agents Obsolete?“. I have taken a lot of heat for it, but those who attacked couldn’t see past the anger. My point was simple, change or be ignored, the role is changing, but many have chosen to continue as they always have, That’s OK.
Another challenge, is getting Agents to learn a better way to use Social Media Networks to, well….do business better. You will find I’m not alone on this, some agents are actually doing a good job, but most I’m sorry to report, are thinking old school. I could go on and on about this, but there’s no need, I will however let marketing man share with you, his name is Scott Stratten. Please take this as an opportunity to make some subtle changes in how you the Real Estate Agent uses Social Media & QR Codes.
Here’s Scott:
What do you think? has Scott nailed you, or better yet, did he give you some good ideas? Is he right, is wrong, or are we barking up the wrong tree? Be honest with yourself if you are in Real Estate, look in the mirror, are you that agent, or are you different?