Posts Tagged ‘Twitter’
Social Media ROI
The topic of ROI is not a new one but it remains to be a stumbling block for most in the Social Media Marketing field. The problem isn’t that an ROI can’t be derived, the challenge is, most are using old ways & thinking to get to that ROI place in an environment that requires you to think differently. Using old practices does not help you get there because the rules have shifted yet once again.
I got into it with a few people on Twitter over the weekend, @CreativeWisdom @kriscolvin, @mackcollier, @thebrandbuilder and @virtualcfo. We bantered back and forth sharing our views, recognizing we could get there with similar but slightly different metrics. My conversation started with Kris & Mack, we actually started with the Quantity vs Quality of Twitter Followers topic and then we moved onto the ROI question. Then Olivier jumped in along with Leah & Scot. There is a distinct difference between ROI & Impact according to Olivier Blanchard (@thebrandbuilder), his definition is interesting and reasonable I think. He states, eyeballs are not ROI, Impact is not ROI, ROI can’t be calculated with an equation. In one of Olivier’s video’s I was able to relate to him because of my 15 years in Radio & Television, he uses F.R.Y. (Frequency, Reach, Yield) as a way to get to an ROI.
Scot Justice made this statement, “You can capture cost of Social Media by implementing a procedure where every prospect is asked about a blog then Calculate SM$ per impression then ROI”. That is an old school way of tracking and has some merit, we used a similar system in Radio to track campaigns, I would like to hear Kris & Olivier’s perspective on his theory. Talk about a hot topic with some very talented and passionate people, this would make a great panel on Owen Greaves LIVE! (I’m working on it).
I do recommend you visit each one’s website or Blog and see what they are doing and how they are doing it, contact them and ask the questions, I’ve listed them for you:
2.) Kris Colvin
3.) Scot Justice
4.) Mack Collier
5.) Leah Dossey
No they all aren’t Marketers in the traditional form but they do need to understand how obtain a form of ROI. There are many that claim Social Media Expert Status, many think they have a clear understanding of what an ROI is, in my opinion they aren’t and they don’t get ROI.
I’m certain this topic will never really go away because many will have an opinion, many will claim they have the secret formula, the list that do is very, very short. I love this kind of dialogue so I’ll keep bringing it.
Am I Crying Wolf?
After spending a couple hours downtown in my community today I was just vibrating with the thought, ” These poor business owners”. What do us Social Media Geeks see that traditional business owners don’t? I felt like standing on a box and screamming STOP IT! Stop what your doing and look up…pull your head out of that dark warm part of your anatomy and pay attention! It’s like a tidal wave is coming and these traditional business owners are looking the other way as if it wasn’t there. Is there something wrong with me, am I speaking to a brick wall, am I just crying wolf?
I couldn’t wait to get back to my office and write to you, it’s like venting I think but I’m wondering what it will take before everyone starts to actually pay attention. I look at how many people in Canada actually have Twitter accounts and I’m hard pressed to find many, with only 34 million people in the country you would think there are more than a few paying attention. I’m in Western Canada, ok Bristish Columbia, I live in a suburb east of Vancouver called Abbotsford. There’s not much out here if you are an executive like me, you have to commute to the bigger cities to find work, but that’s a problem too! Resume’s…do they even work anymore? Even these online job banks rarely work…why…because traditional thinkers don’t look there, they do look for referrals though.
Even the local Chamber of Commerce is looking the other way, they want traditional businesses (bricks & mortar) to buy memberships and insurance packages. My only chance is to try and influence through my online show, Owen Greaves LIVE! maybe. Maybe, just maybe, I can reach them and maybe you can help me. If you are a person who believe’s passionately our way of doing business is changing and care enough to get the message out, then contact me and I’ll invite you to share on my show. That’s the only way to get in front of them and get them to listen…on the Internet and that’s where I’m setting up shop, not downtown in a building. Thanks for reading and listening I guess, we will talk about this on Monday’s alot at 2PM EST / 11AM Pacific on Owen Greaves LIVE! Join me won’t you?
If I Could Do Anything, What Would It Be?
I was asked that question this morning, I hated it because I had stop and take inventory once again. I’m going to share some thoughts with you, I only hope it makes sense and reaches the deepest part of you. I think a great many of us do work or do things we never thought we would have to do to pay the bills. There are times when it feels like the dream left and it isn’t coming back, discouragement is the biggest dream killer I know and it always comes from those who claim to love you.
So, back to the question, If you could do anything, what would it be? If you look back over the years (depending how old you are) try to recall what energized you and brought the most fulfillment and was most meaningful to you. A time and place where you felt this was what you could do for the rest of your life. I know, I know, many times we think we’ve found it and poof it’s gone for whatever reason.
Technology, no…society has changed, business has changed and some of us are struggling to change just so we can make the ends meet, to have some sense peace of what we are doing, then every once and while someone asks the dreaded question. The question that urks me most, If money were taken care of would you do it? DUH! Of course you would!
I have always felt people could be better than they are, get back on track and be in a better place…. why? Because we lost our dream, we lost the thing that made us want to learn new things, seek new challenges, build and create. We bought into the industrial age of JOB, we have been cooked like the frog in water and now we are discouraged, wondering how we got to where we are and thinking, this isn’t what I wanted.
Now that I got that of my chest, what to do? Firstly, write…get everything out, it might take a day or two and maybe even a week but write and figure out what it is, what’s the magnet pulling you, your deep down desire….your dream. I did this and I have recovered my dream….go figure something so simple could work! Now, you need be prepared, this dream will not be easy and you will have trials & tribulations once you have found your vision. You will need people around you that will help you so don’t kid yourself into thinking you can do it by yourself. I encourage you to find likeminded people, people that have a dream and desire to be more than they are, people who want to give something back to thier communities. Without people, there are no successes. God created us as relational beings, that means we need one another to acheive, to grow, to build, to create and to succeed together. Each one of us has a passion or two that makes us get out of bed in the morning, find it and live the life you were meant to live.
So What’s my Dream, what’s the If I could Do Anything, What Would It Be?
Stay tuned and be sure to follow me on Twitter, if you are a small company with less than 10 staff and you are not shy doing Radio & Television (Video), drop me a note.
Many Blessings on you.
Sharon Hayes-Tucci's FollowFriday RockStar's List
I had the good fortune of chatting with Sharon and getting to know her a bit this week and I have to say I just love her perspective and fun she likes to have on Twitter. Every Friday Sharon posts a list of people she considers RockStar’s on her site, people she considers contributors and you should get to know. Sharon has far more followers than she can chat with in a day so don’t be hurt if she doesn’t answer on your call for attention, but do follow her and get to know her at:
Musings of Sharon Hayes-Tucci, an Internet Entrepreneur
As Sharon put’s it on her site;
Each week I try and share with everyone some people on Twitter I think are worth following & getting to know better. I am doing it this way because I think that a simple 140 character recommendation isn’t enough. Like many others that use Twitter, I believe in quality over quantity. I hope that some quality contacts come from this. That you personally can find one or more people from this list that you can also become friends with, network with & maybe get to know a little bit better.
I just had to post and thank Sharon for putting me on one of her Rock Star lists, it is an honor to be consider as such, enjoy getting to know Sharon and all that she can do for your Twitter experience!
Until next time.
Twitter's Internal Google
The phenomenon called Social Media has taken the world by storm, primarily one social network called Twitter is getting the lion’s share of the press as of this writing. Are these social networks working for you? I suspect many of you use FaceBook for catching up with old school buddies but are you using it for business purposes? If you are a professional you are probably using LinkedIn to network, research projects and or your next career move. The most responsive of the networks in my opinion is Twitter and it is a primary business tool for many organizations. No matter which one you use each of us has a motive for using these networks for various purposes.
One of the best tools I have discovered is in Twitter’s search capabilities, it is far reaching and a very powerful tool for doing research within your Twitter following. I’m not referring to the Find People mechanism in your Account, I’m referring to search.twitter.com.
Play with it and decide how you might maximize this tool for your business, will it be market research, curiosity to see who is saying what about you in their updates. No matter the use it can be one of your secret weapons in your social media tool kit.
It may not replace Google anytime soon but you can see how it could be used as such in the future.
Until next time.