Most business owners implement systems that solve problems, sometimes they do it without looking into who they ask to help solve this problem or problems. It happens because there is a precieved urgency, something that just can’t wait and must be solved immediately. So let me ask you, is that any different than impulse shopping? Yes & No.
I’ve learned over my 50+ years that most things can be solved by slowing down and thinking through the challenges rather than making a knee jerk reaction to something that is most likely not that urgent. Sometimes the problem or need isn’t urgent at all, it’s just a need and you fill it without making sure that the person or thing is actually qualified to fill that need. Worse yet, how far in the future are you looking when you do hire someone to fill a role or fulfill a need?
Most business owners don’t look past their own sphere of influence when hiring or solving a problem, I’m generalizing of course but you know business owners that do just that everyday. A problem I see and have yet to figure out a solution is, how to grab the business owner before they make these kinds of decisions. If you have influence, credibility and you know how to help them, then you have a chance. The bigger problem, how do they find out about you? That’s another topic of discussion.
So business owners, please take the time to look more closely, so you actually solve the precieved urgency and or hire the right people. Hasty decisions cost you, how you make decisions in your business speaks volumes to the outside world and your accountant.
What do you think?
Merry Christmas & Happy New Year from Owen Greaves Consulting.
It was and is only a matter of time before advertising hits Social Media Networks as a way of life, building a following or a Social Media Community means eyeballs to big business. Twitter, FaceBook, MySpace and so on have built huge communities, within these communities individuals have built large followings. Large followings is taking on new definition every day as more and more people join all these Social Media Networks, the larger the following the higher the return for advertisers.
I decided to experiment with a new service called Ad.ly, you’ll see the banner ad to the right, they are holding a promotion right now to encourage you to try them out. I’m referring you!
The promotion is:
Make Money and Win a Macbook for Referring Friends…
If you want more information just click on the 1st Banner ad to the right and decide for yourself if it’s something for you. They assign an advertiser to your account and then you will be promoting that advertisers products or service. Most Bloggers are always looking for ways to make money online, if they say they aren’t, I would suggest if they suddenly got 1,000 bux a month because of it they wouldn’t turn it down.
Now the jury is still out on this advertising program on Twitter but at some point there will a saturation point because literally thousands will start companies to do the same thing. It’s SPAM at a nother level really, we all will be deluged with millions of Tweets and Updates pushing a product or service. It’s just a matter of time.
As I mentioned, I’m not sure how I feel about it but in order for me to speak intelligently about it I have say I actually tried it. So, stay tuned as I go down this trail, I will continue to write about the experience. Personally, I think you should find out for yourself rather than take someone else’s word for it.
Let me know what you think, is this a good thing, are you ok with these types of programs?
I’ve been thinking about how much time a person or company should spend on Marketing / Promoting their Blog. Is everything you do on your Blog considered Marketing and or Promoting? I mean everyday you do things like branding, PR, adding content and making sure your name (company name / brand) is everywhere. Is there ever a time when marketing what you sell or do is too much marketing? I can’t imagine an executive ever saying we are advertising to much, we have our name out there too much we have saturated the marketplace with our Brand. If you do have someone like that, he or she probably won’t be there very long. I would rather have the problem of too much business and too much awareness than not enough.
Some of the tasks involved in marketing & PR today are changing subtly, because the rules are changing, now that Social Media has become mainstream you can’t just set it and leave it. You have to listen more than you do anything in todays new marketing environment. So, how much time should you spend listening? More than you are probably willing to spend time doing I’ll bet. If you aren’t willing to listen, how will you know what to do? How will you know when to do it?
So I keep asking myself, how much time should I spend doing PR & Marketing my blog? I think you should invest more time listening and then figuring out how you can solve what you just heard that day. So, do you market your blog everyday? How much time do you alot for that task?
Do you promote your blog everyday? I would love your input so please leave a comment below.
I’ve met with a number of Real Estate Agents and Broker’s the past few months and I’m not surprised they view Social Media as a waste of time. Don’t get me wrong, I have found a few that get it, they have taken the risk and setup virtual offices and even opened accounts with FaceBook & Twitter. Some use these Social networks well and some just say they use them effectively, my research here in Canada reveals that most aren’t practicing what they preach.
I’ve made recommendations and suggested radical approaches to how an agent prospects and wastes a huge amount of time with tire kickers at open house events. They look at me with those puppy eyes and say I couldn’t do that, I don’t know how, that sounds like too much work. I think it’s harder the way they do things now, but they’re stuck! If you’re an agent or a broker that’s been in the industry longer than 10 years, you may have a tougher time making the paradigm shift. I’m not saying you can’t or don’t have the ability, but I am saying if you don’t, life is going to get very interesting when the new tech savvy up and comers produce at a high level with a very different kind of effort. How will you compete and survive?
Let me give you an example of one thing you could do and have fun doing it. I’ll look at the old school traditional agent first, then the new tech savvy agent.
Old School Agent
The old school agent would sit on the phone rounding up prospects for hours on end, then would set up 4 or 5 walk abouts and even a few open house events two weekends in a row. A lot of time and effort goes into this type of selling, hard work is important but with today’s technology why would you do this? Organizing and worrying about how may or may not show up, worse yet, having to go and pick them to ensure you do have a prospect. Getting flier’s out and setting up sign’s, the list goes on. The advertising costs can be staggering too, time spent networking, convincing people they should come and see this house and so on.
The New Tech Savvy Agent
The new tech savvy agent sits at the desk and decides which homes to work on this week, then prepares how they would sell the dream of the home on video. This agent goes out and buys a Flip MinoHD Camcorder 2nd Generation (Amazon Link) hooks up to the net, logs into their UStream.TV account, walks through the house and broadcasts it LIVE! They walk through the home and share how this home could be plus records the whole event, then puts the recorded video on UStream and his or her Blog and other locations for prospects to view at their leisure. The tech savvy agents then jump on Social Network’s that feed multiple Social networks all at once with this new home to look at via video.
This new agent let’s the prospect qualify themselves and let’s them contact him or her when they’re ready, this agent is thinking about the prospect not themselves.
As you can see the new tech savvy agent takes a different risk, invests their time giving what prospects want and then makes it ridiculously easy for them. The prospect that calls the new tech savvy agent back just qualified themselves, less work than the old school way of handling the same task. This is just one opportunity to start making the shift to Real Estate Selling with Social Media, if you don’t take baby steps now and don’t learn how to do some of these techie things. I have to wonder if Real Estate Brokers won’t become obsolete, Broker / Owners at some point will figure out they can handle inventory in a less complicated way. By the way, people complicate things not flip cams and iPhones.
Are Real Estate Agents Obsolete? Maybe not yet, and maybe not all, but more than you think.